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Even shared bus services can made into something desirable with the right marketing and investment. The large tech companies provide luxuary coach services with WiFi to their workers and the people riding them are seemingly very happy with the services.

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I mean, let's be honest here: a lot of people don't want to ride the bus because they associate it with poor people and don't want to share a vehicle with them. There's a lot of legacies of America's social problems getting tangled up with this question.

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