But buying toilet paper, towels, and other random supplies is not a fun or enjoyable experience. There is nothing fun about going to a big box store, walking down crowded aisles, loading up a rickety, squeaky cart, and pushing it to a checkout lane with a long line. No one likes going to the store to shop for boring stuff so Amazon delivery is a clear winner there.

But brick and mortar isn't going anywhere. It will always continue to be successful for sales that are actually fun and enjoyable things to buy.