This is a weirdly anemic article. It could have explored so many interesting avenues like how the sport spread, what kept the "spirit of the game" alive, or how that jives with being a professional (and possibly olympic) sport. But it just ended.
Yea. It went "Ultimate is a thing, and things started existing at some point. Ultimate also started existing at some point. Also there are no refs. Because no, man, I'm not gonna."