Pretty much guaranteed Netflix will start going the Hulu route when they start to run out of user growth and Wall Street wants more and more. What they should be doing is focusing on pure quality, instead of burning so much cash on vast original content (their cash burn is insane.) The current model is nothing but throwing everything against the wall and hoping some of it sticks.

So many of their flops are so obviously going to be massive flops. If they would just focus on putting out new shows like Dark, Stranger Things, their murder docs with a seasonal release calendar, etc they would maintain customers. That and inking deals with non-Disney entities to get solid third party content. HBO has maintained customers and grown with just 3-4 shows keeping people hooked in any given time period.

If they think they can compete with cash rich behemoths like Amazon and Disney they are going to get destroyed. Amazon is going to blow no telling how much on this new Lord of the Rings series...but they don't care, they can afford it. Netflix should go the Apple model, go with quality. Let the others burn cash to get into the space.