Any book recommendations on this sales process?
I'm in the same boat as OP as to B2Bness-of-product and experiencing cold-email-fright at the moment.
I'm in the same boat as OP as to B2Bness-of-product and experiencing cold-email-fright at the moment.
The process is like this:
1. Approach your customer with a solution to a problem he has. Focus in the start ONLY to get him to reply your email. Don't sell yet! Make sure he replies, and half your task is done
2. When he replies, be honest about what your product can do for him, and if he needs it.
3. Allow him test it, or give him some special access, making sure to back off completely at this point. If he feels under pressure, he'll disappear. He has to impale himself on your stake, you don't drive it into him
4. After that, if he indicates interest to buy, make it easy and painless for him
It's really all about honesty and solving peoples problem, the rest is just about not fucking up. It's like meeting a girl who likes you (customer that needs your product).
It's all about you just not fucking up the process, that's it. Just guide the person to the sales page gently, without being overeager or annoying. If he does not want it, he does not, if he wants it, he'll buy it you don't need to really sell it.