In the short term I agree with you. But it decreases the long term value and utility of the platform IMO.
Take Instagram. It used to be a platform for posting pictures. It was a digital version of Polaroid—an “instant” camera. When you look on Instagram now it’s core functionality and differentiation is basically gone. When you look on the explore tab you are hard pressed to find any photos at all, let alone ones that were taken with the camera itself.
Instagram now is no different than Facebook or any other generic network, it’s just the biggest. The content is nonsensical and people will eventually get bored of it. At some point I think it occurs to every user, “why am I even doing this” and they bounce, so it always requires new users coming in to grow the userbase.
IG is now easy, from a technical standpoint, to replace as it has no real identity. Just let people post whatever for internet points. Socially it’s hard to topple, but that’s hard to defend long term and somewhat out of your control.
I just don’t see how or why IG exists ten years from now. For what? At least in its original incarnation it had a purpose, however niche, which might have had some long term viability.
I think the best example of this is probably looking at the Chinese social apps like YY, Inke and Meipai. A billion people who don’t give a shit about Kylie Jenner and are developing apps with far more interesting features than anything we have.