Google updates Location language after tracking backlash
techcrunch.com
techcrunch.com
I don't think this is legal under GDPR at all, but I'm sure I'll be proven either wrong or wrong in the multiple legal complaints and lawsuits Google will have to face in the EU over this in the next few years.
This and other similar moves we're seen from Google in the past few years seem like they are "ballsy". I don't think Google is being ballsy, I just think they've figured out that whatever the cost/fines governments will ask them to pay, it will be worth it as a cost of doing business. Hopefully they'll be proven wrong on this eventually and that the fines will keep escalating until they learn their lesson.