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Let the market decide. Psychologically, "grown in a lab" is problematic. When people imagine that, they think of Frankenstein. When they imagine actual cattle, they think of green pastures.

Neither fantasy is reflecting reality, but that's secondary. Mock plant-based beef is good middle-ground.

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I don't think mock plant-based beef is a good way. It's highly processed food with a ton of weird ingredients. Fine as a snack or novelty from time to time but not good for daily consumption.

I am not worried about people's perceptions of lab grown meat. Such perceptions change quickly if a product is good. They also shouldn't think of green pastures when they see meat. They should think of the hellish life most of the animals had.

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