Then I realized it was written by Bill effing Gates. And that made me feel sad.
Firstly, because Bill is smarter than this. His lack of awareness of just how pressing this phenomenon is, indicates that he's either had his head in the sand, or the intellectual circles he swims in hasn't been ringing the alarm bells about this. (See my essay on the Changing Nature of Scarcity: https://medium.com/@pwang/the-changing-nature-of-scarcity-fc...)
Secondly, because of the irony. Bill Gates made his fortune having created a business around selling software. It would be good for him to review John Perry Barlow's "Selling Wine Without Bottles": https://www.eff.org/pages/selling-wine-without-bottles-econo...
As the world's first and most successful wine bottler, billg might find this perspective illuminating.