Card networks and our financial partners have restrictions on the types of businesses we can support: https://stripe.com/docs/atlas#cannot
Businesses are looked at individually, and you should totally start a new application if it's a new/different business (that's not on that list). You can always email us ahead of time (atlas@stripe.com) if you need any advice.
I'd also like to take a closer look at your first application. Could you email me at edwin@stripe.com?