"On new account applications, for example, behavioral biometric systems pay close attention to where and when applicants pause. A legitimate applicant typically types personal information — their name, their address, their Social Security number — fluidly, with few breaks. A scammer will often either cut and paste or take breaks to consult their notes."
It's currently used to do security checks. And it's being done while your interacting with the site/app. Seems like a useful security check, though I suppose there's some potential for abuse, somehow?
I think Google's CAPCHTCA thing does this too? It watches how your mouse moves and knows your a real person (or something close to that).