"Space tourism", for now, means "putting people into LEO for an orbit or two" or just "getting out of the atmosphere". That's significantly easier than putting someone on the moon and returning them home alive.

Would a moon cafe be easier than sending someone to Mars and back? I mean, that's pretty freakin' obvious, isn't it?!

Why isn't there such a thing? Because it's still hard, expensive, and dangerous. It's not clear to me why this isn't obvious.