Two-thirds of users in Indonesia and Nigeria think FB is the Internet (2015)

I don't think there's much of a conclusion you can draw from the study. The survey asks:

- Have you used the Internet in the past month?

- Have you used Facebook in the past month?

- Do you agree that Facebook is the Internet?

In context, answering affirmatively to the last question seems rather like agreeing that watching CNN constitutes watching television.

Is it a word semantic stretch to say that Facebook has perpetrated a Nigerian scam?

This is sad. If any money from FB has been spent correcting this misperception it would be nice to know.

I'm pretty sure this is their business model rather than an unwanted misconception. FB's growth in the US is slowing so it's to their advantage to monopolize traffic in developing countries.

In fact, considering FB's past attempt in India to offer something leaning heavily toward "Facebook-only Internet"[0], it's more likely a misconception they want to reinforce, not correct.

[0] No source because I'm on my phone and fuck all those AMP links returned by Google. Just look up 'facebook internet.org fiasco'.

I remember a time when roughly 90% of internet users thought the World Wide Web was the Internet.