Ha! They just set about redefining "evil" as "that stuff that other people do." "Don't be evil" went out the window a long time ago. I can't imagine any new revenue seeking business model being rejected by a social media giant because it "has a whiff of evil." If there is any doubt left that power corrupts idealists, the big social media companies should be exhibit 1.

I will admit I find some ironic humor in the recent youtube/twitter/google/facebook love-affair with censorship; it's the thought that these nerds created a global platform and discovered -- shock and horror -- that this world full of people really don't like each other very much and have the audacity to express that view from time to time. Rather than accept that basic truth, they set about trying to change it.

The corollary is an old saying about business models that goes like this : if any part of your model requires the user to change a behavior, you will fail.

Still waiting for that other shoe to drop.

I prefer projects that strive for "can't be evil".

"Don't be evil."

[1] https://en.wikipedia.org/wiki/Don%27t_be_evil [2] https://abc.xyz/investor/other/google-code-of-conduct.html

Missing a comma I think: "Don't, be evil."