Rules aren't rules, rules are further obstacles that capitalism as a large evolving system is there to evolve around. Most of what we see as rules are only suggestions if you've got enough capital, or things in place to prevent tragedy of the commons: capitalism is not 'commons-alism' and not there to support the system on which it runs. If the entities maximizing capital get to amass more, as far as capitalism is concerned that's the whole point and everything is working optimally.
We assume we can get new workers, a new planet, whatever, because capitalism sort of processes through any such thing in order to reduce it to abstracted value that's assigned to whoever competes most effectively for it.
Of course democracy is orthoganal to this system.
"Social Conservatives" often champion free markets while at the same time those free markets destroy social norms in order to open new markets and increase market utilization (LGBT industry, eschewing traditional gender roles in favor of a world where everyone works "like a man" and everyone can buy cosmetics "like a woman", etc...).
Socialists get bought off by cheap entertainment and a subsistence level of welfare, cutting their hopes of mobilizaing the working class off at the knees.
Social Justice Warrior types get support insofar as they promise to increase labor participation and drive down wages (this is how Diversity and Inclusion is financially justified), but in the end they will at best just succeed at integrating new people into the corporate structure without really making any grand changes to society at large.
List goes on. No one has been able to control capitalism with their ideology.