I honestly don't know where we go from here - I continue to believe that giving the state the right to determine what speech is allowed and what's not to be far more dangerous than the alternative, and that's not likely to change. But it's almost as if we've discovered that idiocy is contagious, and the vector is the internet. Maybe it's temporary, because the internet is new - maybe society, having never dealt with a deluge of information like this before has no natural immunity to it, and it will develop over time. Or maybe we've found a loophole in human cognition that will end up destroying us.
At any rate, I can't fault a private company for trying to do something about it; it's like a bus company finding out their seats are the vector for some horrible disfiguring viral disease and removing them in an attempt to stop the epidemic.