Can you talk about your marketing and sales effort? It's always difficult for technical folks.
Can you talk about your marketing and sales effort? It's always difficult for technical folks.
Generally, being a social person (which does not come easily to me at all) is very helpful. If you have a lot of friends, it's very likely one of them will be able to help you market or sell in some way or another. I relied heavily on friends and friends of friends. I still do.
More specifically, figuring out who are major journalists or trend-influencers (potential customers who can convince their friends to become customers) within your target market and then befriending them is very useful.
I'd add to that:
Do what you love. Be passionate about your work. Share that passion freely with anyone who will listen.
If you're an engineer, consider buying "Get Clients Now". The cover looks awful. However, it's a great recipe book for learning to market yourself.
I imagine a similar process would work for online-only businesses.