'PUBG' developer plans three month sprint to 'fix the game'

1) long time incumbent has its lunch eaten by exciting new product

2) publicizing a release date to hold the product and team to a fixed time window ( no slips.. or at least the public backlash on it would be fairly loud )

3) yet, incumbent has a passionate and die hard fan base(users) and supporters that want to see it succeed even in the face of a better(?) product. lots of good will built up here, but will it be enough to see it through this 'fix everything sprint'

interesting to see where this goes. Fortnite certainly seems to have won all the attention and glamour as the new kid on the block, and seems pretty solidly entrenched now. They might not be entirely the same game, but there's no question they're often compared and contrasted heavily. It couldn't have felt great for the PUBG team when Fortnite's battle royale mode launched and exploded. Good luck to the team on trying to retake the market!