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Seems to me it is initially a 'developer release' for people to start working out what they want to do with it. That being said it sounds like it might be quite a challenge to get the price point down to something even a VR enthusiast might be interested in purchasing.

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If there was a good AR app for managing medium businesses, this product could catch on quickly. The businesses could increase efficiency of their workers at very reasonable price.

I can think of good applications for this technology for example in shipyard inspection, factory management, city utilities workers, police, even farming operations.

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