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"Android has 80% of market share globally" is not an adequate rebuttal to "Apple Music is said to soon overtake Spotify in the US."

While I happen to agree that Spotify is going to remaing the dominant player in the US for a long time, global Android market share is pretty irrelevant.

Apple's market strategy is to take all the money off the top end of the market, and leave everyone everyone else fighting for the remnants. Unit sales don't count when there is a big mismatch in net profit per sub.

I don't know what the current market figure is for handsets, but a couple of years ago the rough stat was that Android had 80% of the unit sales and Apple had 80% of the profits.

People really need to understand that a chunk of that 80% market share are people who bought their phone at places like Walmart for around $35 who are pay-as-you-go. They are not using the phone for anything but text and calling. This can be seen in the number of phones sold with older OS versions.