Making ammonia out of hydrogen, which is so useful that half your food comes from it, is called the Haber-Bosch process (https://en.wikipedia.org/wiki/Haber_process), and has been around for about a century.
Ammonia is a pretty crappy way to move things around too. Not as bad as hydrogen, but if you have ammonia, reacting it with some CO2 to make urea is how the professionals do it. Ammonia is still a dangerous gas or liquid. Urea is inoffensive little white pellets. You can already buy urea at American truck stops as "DEF" or diesel exhaust fluid.
Finally, unless they've miniaturized their technology to where you can pump ammonia into your car to run it on hydrogen instead of filling it directly with hydrogen, you're still limited by hydrogen's crappy storage density where it's needed most- in the car.
So let's take two flows and compare them to this technology's flows:
NG -> pipeline -> CNG -> CNG Engine (simple, if not all that widespread)
e- -> grid -> EV charger -> battery -> EV motor (same)
vs.
Aussie coal -> CO2 + H2 -> NH3 -> H2 -> H2 tank -> Fuel Cell -> EV motor
or
Aussie PV -> H2 -> NH3 -> H2 -> H2 tank -> Fuel Cell -> EV motor
I wish I could educate newspeople on how to distinguish real breakthroughs from university-sponsored snake oil like this.