Can anyone confirm that this is simply a way to package hydrogen into a safe transportation medium to international markets (from Australia as an example) and then converted back to hydrogen when it reaches the target country?

Put it this way, is it converted back to hydrogen before it’s pumped into the car? I kinda like the idea of ammonia being converted into hydrogen in the car but judging from the news reports we have seen here in Australia the membrane technology looks quite large... more something one would see in a refinery than a car.

So my question is: at what stage would the ammonia be converted back to hydrogen; at a refinery, the service station or in the car itself?