This tech has its merits, if done right it can increase the overall efficiency of hydrogen tech, however carrying kgs of ammonia in consumers' cars or tons of it in local gas stations when mere grams can kill you is pushing it too far.
We are well past the "safe side" currently and it seems to be going ok.
Ammonia is a gas at standard temperature, and will be transported and used as a liquid under pressure. If you expose liquid ammonia to the atmosphere, all of it boils off rapidly. The IDLH (immediate danger to life and health) limit for ammonia is 300 parts per million. If you release 15 grams of ammonia inside a typical garage, you have exceeded the IDLH threshold. If you spill just 1 gram, the smell is so strong the average person is running away in fear.
That's a safety feature.
Spill ammonia?
https://www.vyperlook.com/extreme-things/policeman-killed-in...
You don't want common people handling it directly, you want safeguards every few inches on ducts that transport them and you will still have deaths caused by them every so often.