The deterrent of trying to give people a guilt trip for driving in a hurry or for eating beef is not sufficient to counteract the tremendous tragedy of the commons that makes those behaviors happen. Regulations that associate financial costs with the ecological costs that people and businesses are currently free to ignore are the answer, along with technologies that use those funds to reverse the needs that remain.
Get your priorities straight: When the half gallon used while people brush their teeth is the most important waste of water, then address it! But when the farm down the road pays next to nothing to pour out three feet of water on its entire land area, any expenditure on toothbrushing habits is wasteful.
I live in a conservative area, and I've been trying to be more proactive about trying to understand the viewpoints that cause people to be skeptical of things like climate change.
I recently had a conversation with someone who was skeptical of climate change - but had an education with a scientific background and the tools that should help him land on the side of clear science.
What it came down to is that he feels personally attacked by many of the personal recommendations for reducing CO2 emissions.
For example, when someone says that we need stricter emissions regulations for vehicles, what he hears is "you're a bad person for driving your old truck." In reality, if we could get people like him to emissions regulations for new vehicles and stop guilting them about driving classic cars, we'd be doing great things for the planet.
My impression is that there's a significant number of people who aren't opposed to the actual large scale changes that would make the biggest positive difference in the fight against climate change, but are put off by the "only you can stop climate change by switching your gas lawnmower to electric" style rhetoric that does more damage than good.
Not eating meat is however seen as too 'inconvenient' a solution, so instead someone is trying to sell seaweed fed cows as a "partial solution" where it is really more of a gimmick.
http://uk.businessinsider.com/the-top-10-foods-with-the-bigg...
However, to be fair, if you remove all pastures all together, there are probably other bad consequences on ecosystems (including people!).
(Disclaimer: I am still eating beef, but less that I used to, which in the grand scheme of things is probably useless)
These solutions are simple, but not easy. Therefore people are looking for a complex solution that's also easy and I think we'll be looking for it as the water rises above our necks.
Also, it doesn't promise to solve climate change, only to limit the output of methane pursuant to California regulation.