Very few owners of Alexa-powered devices use them for shopping
techcrunch.com
techcrunch.com
The only use case that makes sense is I can see it being used for is reorders of brand-name consumables you've already vetted. But even when you trust you're getting a product actually made by Tide (or whomever), its unclear you're getting the exact match as a previous purchase - the brand may have decided to repackage it into something 6 ounces less than before. This happens a lot. Prices also tend to fluctuate quite a bit, enough that occasionally you'll get a price way outside normal range and would benefit from looking at other brands.
Lots of room for error, and voice as a channel is too narrow to deliver an efficient experience that corrects for these issues. These are fixable by Amazon, but judging by what little policing there is on the authenticity of items, I doubt it'll happen anytime soon.
Alexa, I want the tide high-efficiency unscented cold-water large box of detergent please.
I've never had the slightest problem with my dash button WRT counterfeit and SKU foolishness... push button next to empty kitchen trash bag box, receive kitchen trash bags tomorrow, it really is that simple.
I couldn't be part of the electronic, energy, packaging and transport waste that this approach contributes to.
If I run out of trash bags, I buy more next time I'm at the supermarket. If I'm likely to forget to do that, I'll leave the empty box somewhere visible until I do remember, or if it's urgent write a note on a scrap of paper.
"Alexa, next time I'm at the supermarket, remind me I need trash bags" would be far more reasonable.
I still think that the Windows Live Tile approach to notifications that don't need immediate attention is still one of the best, and wish Android and iOS would both offer something much more similar to that as a good option to help clean up the notification world.
I'd be afraid of getting a counterfeit, and possibly dangerous or poisonous, product blindly ordering from Amazon third-party sellers.
But given how hard it is to even find just standardized products on Amazon at a reasonable price and with Prime shipping from a reliable seller, etc, etc, when I can _see_ what's going on, I personally would never trust Alexa to do the selection for me.
Don't get me started...
For some reason, most normal people can't express their preferences - and they absolutely have them, which they'll be very happy to shout at you about when you come back with the wrong product. I've learned the hard way that when someone asks me to buy e.g. milk, I need to ask about brand, size, fat percentage, UHT or no, and which other brands/sizes/percentages are acceptable if the preferred one is not available - and I need to ask those questions before leaving.
Or maybe it's just me who wasn't born with mind-reading capability...
(And no, buying the "usual one" is not a good strategy, because there are good chances that they need a different one just this once, and yes, I was supposed to guess that myself.)
"What do you mean, creme fraiche isn't double cream? It's close isn't it? It's dairy, right?"
b) It was mostly a joke - but I do happen to be exceptionally bad at this. I get frustrated about half an hour in and panic. I do other chores instead.
I don’t understand why so many men treat their wives like some sort of untamed beast, to be trained and placated and feared in equal measure. She’s a person, treat her like one.
That sounds like the argument Internet bears made about online shopping during its early days.
http://www.cmuchimps.org/uploads/publication/paper/192/hey_a...
One thing that really surprised me when we did this work is that people actually own more than one Alexa device. One family we interviewed had 7 devices, though they used it primarily for controlling lights and asking the time.
The number one command from the logs was "Alexa stop". The number two was "Alexa". Number three was "stop".
Like the original posted article, we also saw very little use of shopping.
The funniest story we heard (which didn't make it into the paper) was how one family used Alexa as a timer for their children, for timeouts. A parent might say "Alexa, set timer for 5 minutes". One time, once the parent left, the kid said "Alexa, set time for 1 minute."
(I'm at CMU and I'm a GHome user if you need subjects!)
It's a terrible interface for one, but the biggest hurdle is that I really don't trust Amazon's pricing. Between add-on items, pantry, and third-party merchants, I always feel that I have to double check if I'm getting ripped off.
I think a lot of this would be alleviated by better integration with the mobile app so I could go "Alexa, order AA batteries" and it would add to an order in progress, so that I could then verify the items later on and complete.
It sounds like you just don't like voice assistants, which is fine but don't pretend that the words "shopping cart" are insurmountably larger than "buy".
I don't like existing voice assistants, but for different reasons - mainly related to being online-only, and not giving ability to add commands at top-level. I want to say "Alexa, X" instead of "Alexa, ask SomeCommercialBrand to do X", ad nauseam.
Isn't that exactly what the Alexa skills are for? If you want a skill that's not available you can make your own, which is exactly what you want to be able to do.
I frequently have to chain several, distinct "Alexa" commands together to achieve my desired end state. For example, if I want to turn on all the lights in my house, set their brightnesses to 100%, and set their colors to soft white, I have to send that as three distinct commands. Being able to create a shortcut, such as "Alexa, Lumos" or whatever would save roughly 30 seconds per instance.
Edit: I forgot to mention that some larger skills are exempt from this, once Amazon has added additional integrations. For example, for my thermostat, I can say "Alexa, set the AC to 78" rather than "Alexa, ask [brand] to set the temperature to 78". I still haven't discovered the special syntax to set the AC to Away mode yet.
You can do exactly this. I have several set up for my house. They're called 'routines' and can be triggered either with 'Alexa, [keyword]' or at a specific time of day.
You can also chain multiple commands together without saying the wakeword each time. For example 'Alexa, turn on downstairs lights. Downstairs lights white.' You have to enable this feature in the settings so that it will continue to listen briefly after the previous command.
And also, they're kind of brainwashing users as well. You find yourself repeating a commercial brand's name out loud, all the time. I'm sure third parties love it.
When I get around to it, I’ll find a few other things that work well.
I don't know any supermarket that would let you order just paper towels though...
Having moved somewhere not near a delivery point or a lot of large stores, the convenience of same-day Amazon Prime is hard to beat.
You may be able to find a situation where you get someone else to subsidize your cost, but it’s certain to be temporary.
When you go to the store and buy stuff, you are usually getting a lot of things together going point to point with other things that need getting done, or you are walking to the corner grocery store with a shopping cart if you are lucky enough to be urban. Personally, the fuel cost for having paper towels delivered is substantially more vs me going to get them by myself (since I’m walking to the store with a stroller/cart anyways).
I couldn't imagine having to go to the shops every week.
Do you still have this kind of product discovery with Amazon?
"You might also like..."
"Customers who did not buy this bought .... instead"
Why? Is it really so arduous to go out in public? To view a selection of products? To select your own produce? I am completely unable to comprehend how running errands is such an exhausting activity. Even when I was my most depressed, the times I would even turn down activities with friends, I still made it to the various stores I needed to live my life.
Some stuff I buy elsewhere because the quantities are too large even for 2 adults and 3 teenagers.
And our time is limited. Our kids are only living with us and wanting to play with us for scant few years. We're only young and healthy and able to do active things for scant few years too. The value of that time is more now than later.
If you're telling me that you would rather spend that 30min driving to Costco, dealing with parking, lugging that big pack of paper towels to the checkout stand, waiting in line, and driving back, all to save $2.50... that says a depressing amount about how much you value your life and the people you spend it with.
EDIT: Or you are actually so poor that the trade-off is "buy low price or don't don't eat next week," in which case I respect it. But then you wouldn't actually be shopping at Costco since it isn't the lowest prices.
Of course, it's not a universal "or" - sometimes I want to sit a pub with people and try a single pint of beer I've never had before. The (great?!) grandparent point of comparing all these options is a reasonably healthy habit you can build, that often comes from experiencing poverty, and using the options available to you to avoid it in the future.
People were worried about freshness with produce delivery. Amazon tackled it head on by literally calling the service "Fresh". They're going to have to so something drastic here too.
Rather, I think Amazon realized they're a huge tech company that missed the lucrative phone game (despite trying with Amazon Fire). They realized they could be first to market with home automation, so they jumped on it. But they're still an online store, so they obviously had to include "buying stuff" as one of the main features.
Basically, my point is: I don't think their premise ever was "the best way to order stuff is via voice", but rather "we need to let people order stuff since we're Amazon, and we're doing the best we can with the medium".
No but the people that are working on Alexa (the engineers) are probably too wealthy to empathize as well, a poorly paid one is probably earning more than at least 80% of the population. They might have financial pressures of their own, but they're unlikely to care if the the oreos cost $2 or $3 today.
Software Developers, particularly in Silicon Valley are out of touch with most of the world.
Edit - Just to demonstrate, how much RAM would you say the average desktop has? If you said anything over 4GB you might be out of touch with most people even in a field you know: https://hardware.metrics.mozilla.com/
I'm perplexed as to why your target is, specifically, engineers. Why not product managers? Designers? VPs? CEOs? They tend to be much closer to making actual decisions and, as well off as engineers are, CEOs are on a whole other level.
> too wealthy to empathize as well
This is not a thing. Wealth doesn't reduce someone's capacity for empathy. What wealth is likely to do is simply make the individual less acquainted with a certain range of situations, which is something a person can rectify if they wish. Many people don't, and are clueless, but that's another matter, and not limited to wealth.
I don't think it's fair to say that, say, a person who's pushing accessibility at a company is unable to empathize because they're too well off. You're basically blaming people for not having worse lives. How dare they have more GB than most people. This is just crabs in a bucket syndrome.
And Seattle is not in Silicon Valley.
There are actually a number of studies that indicate it might indeed be a thing.
https://www.scientificamerican.com/article/how-wealth-reduce...
I am not saying that the group of people whom it influences more will not be more aware of things, I'm saying engineers are not really yet the group where ignoring prices to the point of letting a computer arbitrarily buy things makes sense, and I think the "this device is just out of touch because it got designed by rich engineers" holds little water. It seems, rich or poor, nobody really likes using the device that way, and I concur with some of the other posters that maybe this wasn't the ultimate purpose of the device.
So do I, but unless you're carrying around a spreadsheet with the historical prices of every item you will be over paying for some things. I'm much less sensitive to the daily fluctuations than many/most though because I don't have to watch where every cent is going.
> I'm perplexed as to why your target is, specifically, engineers
I'm not targeting anyone, just pointing out that the empathy line for Joe Average is much lower than the billionaire level.
> What wealth is likely to do is simply make the individual less acquainted with a certain range of situations, which is something a person can rectify if they wish.
Correct, any person can rectify it if they want to, but it would take a concerted effort and even then there are many things they would likely not understand correctly, like the physiological effects of poverty. "Not knowing what you don't know" is also something many from wealthy backgrounds would experience in this regard, making it harder for them to empathize. Perhaps "too wealthy to empathize naturally" would be a better way to say it but I wasn't expecting this level of pedantry.
> You're basically blaming people for not having worse lives. How dare they have more GB than most people.
I'm not blaming anyone for having more GB, I'm blaming them for not knowing what a typical amount is. As software developers would should have some idea what our hardware constraints are shouldn't we? Otherwise we end up with terrible glorified IRC clients using GB's of RAM that our users don't have.
Most engineers are not billionaires. Not even close. Not even in the same ballpark.
It's really not beneficial to lump up these groups together like this.
> Perhaps "too wealthy to empathize naturally" would be a better way to say it but I wasn't expecting this level of pedantry.
"Too wealthy to empathize well" is a statement that deserves pedantry. It implies that wealth just makes people incapacitated, but the reality is much more complicated and distinguishing levels or sources of of wealth, something that you are not doing here by lumping engineers and billionaires in the same bucket, is very important here.
If "too wealthy to empathize well" was a realistic statement, the average poor person in the US would have very little empathy because they're technically more wealthy than the majority of the world population, but that is an utterly ridiculous statement to make.
> I'm not blaming anyone for having more GB, I'm blaming them for not knowing what a typical amount is. As software developers would should have some idea what our hardware constraints are shouldn't we? Otherwise we end up with terrible glorified IRC clients using GB's of RAM that our users don't have.
Slack seems to be more popular than the average IRC client, so I am not even sure if this statement makes sense. If anything, resource hogging seems to be mostly an engineering concern, while for the average person, it's much more important that the UX experience is good, which Slack offers and old IRC doesn't, so all these people who you say don't have enough RAM seem to go to Discord and Slack while IRC remains too difficult to use.
Which isn't to say that engineers shouldn't push for better resource utilization, it is after all kind of our job, but it's often an uphill battle against those very users with low RAM.
Ordering by telephone was completely normal 30 years ago; voice was definitely not an impediment when there was a human on the other end of a phone line able to understand and resolve ambiguity. The only problem with voice UIs is cost. When a machine can replace the human operator voice will work perfectly well.
The fact that an online retailer actually has a physical device in the customers' home is actually a huge thing. Amazon takes away one competitive advantage from the offline retailers.
Just hypothesizing now, but having a device in the customers home could also proof to be invaluable to reduce re-delivery rates in the future.
Also, the browser is where people compare prices much more than in any other buying interface. Blame it on the very high "UI bandwidth" of browsers, which voice lacks. A tiny fraction of users switching to an interface that allows makes bargain hunting hard and thus allows higher margins can be extremely valuable to the vendor.
> The TimTam Pulse Therapeutic Wearable System Wireless TENS Unit + Mobile App Muscle Stimulator for Chronic Athletic Pain Recovery costs $199. You asked me to confirm purchases if they cost more than $15. Are you sure you want to continue this order?
"The biscuits! You stupid computer, I want chocolate biscuits!"
They didn't just think of the idea one afternoon and run with it. Development took years. I'm sure they had plenty of meetings about this problem.
Some poorly thought out products that come into mind, Windows Vista, 8, IE, Android (earlier versions) - just to name a few.
A huge portion of the performance and instability issues were due to poor driver support. Vista was a major jump forward from XP, and in many cases the drivers needed to be significantly updated to handle this - and a huge amount of work that needed to happen to handle this, simply didn't occur. Microsoft aggressively pushed for drivers to be updated, and a lot of manufacturer's just didn't listen.
The other half of it was more than half a decade had occurred in between. Resource requirements went up for the OS - this isn't unexpected, and you can see the same between any 5 year jump in most every other OS. Trying to run Vista on a system specced for XP wasn't a great experience, especially when coupled with all of the driver issues.
By the time 7 had come out, Vista was more than fine. The drivers had been updated, people were using machines with more RAM and faster processors. If they had just skipped Vista and released 7, we would have seen the exact same issues - people would still be buying machines with XP specs in mind, hardware manufacturers would have had a shit story on drivers, and we would be talking about how 7 should have been called 8 beta.
I'm a *nix guy so I have plenty of personal bias against Microsoft for a wide variety of reasons and on a wide variety of subjects - but most of the hate for Vista never should have been directed at Microsoft. I've always had a Windows desktop for gaming, even though the vast majority of my time is spend using a Mac laptop or SSH'ed into Solaris or Linux servers, and I've run every version of Windows since 3.1 - Vista, itself, was fine. It was certainly no ME.
Driver-compatibility and resources usage should have been taken into account when released. Those two weren't the only major problem with the OS.
Should they never add new features that will utilize more cycles or more RAM?
I honestly have no idea what you think Microsoft should have done better here.
I think the same might be the case with Alexa, it's just in its public testing phase.
Its worth considering that buying an echo doesn't necessarily show up in toilet paper sales; it might show up in amazon music, or audible audiobooks. My amazon music purchases went from zero to a very small amount. Alexa does audiobook reading better than my phone apps, and obviously doesn't drain my phone battery. I've spent more on audiobooks than I have on echo dots.
https://www.theverge.com/circuitbreaker/2017/10/11/16460120/...
Google Responded: We love dogs too woof woof!
Amazon Responded: Would you like to buy dog food?
But I think you just didn't ask the response that the developers anticipated -- I asked "Alexa, do you like dogs?" and it responded "I don't have a dog, but if I did, I would name it Astro".
We were using it entirely as a kitchen timer, but it would say things like
"Sorry I didnt catch that"
And that happened enough times that I felt like I didnt want it constantly listening. Annoying + creepy feeling.
Now that Amazon is restricting items to Prime members, they have past the threshold of 'good company' to 'company'.
I think the vin diagram of Alexa owners and those with lots more money than time, that don't care about a good deal has little overlap.
She also makes clocks obsolete "what time is it" also arithmetic and spelling is near 100% accurate, although obviously very slow because of the speech UI. "Alexa what time is it in Brisbane?" "The time in Brisbane is 11:27 pm" uh OK I'll call client tomorrow.
Also, consider the converse of this: 98 percent of users use Alexa for something other than traditional shopping. That's huge! Playing music? That's revenue. Playing a movie? That's revenue. Asking a question? That's traffic not being sent to a traditional search engine.
Also don't discount the value of having a toehold in someone's home. At the end of the day, this isn't a shopping play, this is a platform play. That device can be leveraged to sell new products, push new services, and enhance loyalty to the Amazon brand and ecosystem.
This is partly because I am not a leader in my niche, but it is frustrating because I cannot advertise the fact that you can order through Alexa. (My guess is the ROI would be negative, but it's something I want to test)
This leads me to believe that you could say "Alexa, order diapers" today, and again 3 weeks from now, and get completely different brands, sizes, etc.
Note that even if you don’t buy anything from Alexa it gives you notifications if your packages are at the door .
At least with Subscribe & Save the 15% discount made it almost worthwhile.
Alexa, order more deoderant. She was able to figure out that I wanted the same deoderant that I've ordered the past 10 times.
How do I enable that?! I've had four Echos since they were first released and I've never had them notify me of an Amazon package delivery.
So if you order a certain brand of coffee or toilet paper regularly, you can order those without being too concerned.
Things that you realise you're out of when walking around the house and want to re-order them before you forget.
People shouldn't buy things through Alexa because they shouldn't trust the people who made it. They made it to make a profit, and it'll do that or die trying. It's not there to make your life easier.
I think that's maybe why Amazon has seemingly decided to put more emphasis on home automation instead of shopping and rely more on the halo effect keeping you in their ecosystem. I think they launched the Echo not really knowing how people would use them and are evolving them as they go.
It would be better, more worthwhile, and a hell of a lot more interesting to research and figure out how to create your own "voice assistant" type of device that's hosted locally and doesn't transmit everything that's said in your home back to some company's servers. [and don't give me any of that 'they're not listening to everything' crap -- that's bullshit. if things can be abused they will be]
Also timers, light switches, and playing music to the surround sound from a Bluetooth connection to the receiver...
We didn’t own one when we lived in Brooklyn, but they are all over my house in the suburbs. I don’t apologize for my love fest. But I won’t use it to order anything. Add something to lists? Definitely. Make a purchase decision? Ha!
And I imagine you probably carry a listening device with built-in locator that surveillance states can use to track your every move any way. All for the convenience of being able to make phone calls (or, more ironically, check Facebook).
At this point in the game, privacy is an illusion. So I might as well enjoy telling Alexa to “turn off the basement lights” on my way to bed every night.
It's clear many people feel there are benefits to owning one of these devices, but it does seem all of the benefits you are listing can be achieved without making such a sacrifice to a giant multinational conglomerate with a poor history of user rights and privacy.
With your comment “Alexa, drop in on [child’s] room”, the point that immediately came to mind is that Alexa doesn't drop in. Alexa is always there. I guess a lot of it will come down to whether you believe that:
a) Amazon will honour whatever promise they have with the consumer not to monitor them/keep records of your communications safe
b) That normalising such devices will not lead to their expanding use in direction you do NOT agree with in the future
c) That the device, system and amazon servers your and your families information is stored in is secure from being taken control over by third parties.
Personally, I think b is the biggest concern, as I believe arguments similar to yours (you already carry a smartphone) will be replaced in the future with (you are already recorded by alexa) to justify further things I would consider to be beyond reasonable in a free democratic society (whats wrong with a little facial recognition, etc).
https://www.youtube.com/watch?v=Ny8-G8EoWOw
Seems like a solution for the privacy minded? (Wouldn't work in my house though because all might lights are switch controlled ceiling lights.)
DISCLAIMER: I have no idea how Alexa controls the lights.
Amazon isn't providing these devices out of the kindness of their hearts. They are a for-profit enterprise, they do not care about making your life "easier" -- they want your money. They do not give a damn about anything else, and I do not believe that it's overly-paranoid to say that if you think otherwise then you're fooling yourself. It has been proven time and time again that if a thing can be abused by others for their own gain then they will be, almost without fail. Be it the government, a company, an individual, whatever.
Amazon has already done the hard work by getting the device into your home (which you paid them to do. and walked it into your own front door yourself). It's a marketers wet dream, and we all know -- or, at least we should know by now -- how sleazy marketing is. Do you really trust them to not use that always-on microphone? Do you actually trust that they are deleting any "non-relevant" data, or even keeping the 'relevant" data safe and out of the hands of others? I do not. You shouldn't either.
It has always baffled me the things people are willing to be duped out of under such a simple guise as "convenience". I've never been able to wrap my head around it. And I refuse to buy into the defeatist attitude of "privacy is an illusion" -- that's a load of crap.
Interestingly, one way they can get my money is by making my life easier. And I'm not the only one who is happy to pay for that. In which case it makes perfect sense for them to care very much about making my life easier, as it is essential to their profits...
Apple will sell you exactly this and it even comes with much better speakers than the other "intelligent speaker" products. But it's Apple, so every "tech person" on the internet must hate it.
What I do find helpful is that Alexa notifies me when my orders are delivered. Often UPS leaves packages at the other end of my long driveway, and near-immediate notification means I go out there and get them before they get lost, stolen, covered in snow, etc.
I wonder if they survey accounts for this. If not, seems like a misleading headline.
It’s funny to watch Leo Laporte and his colleagues on twit.tv triggering their devices by mistake all the time, or having to repeat pretty much all their commands at least twice. These are podcast professionals with a crystal clear diction in a sound proof studio. If it doesn’t work reliably for them, try with a strong spanish or french accent or anyone who doesn’t articulate perfectly.
If you had to make several attempts every time you want to switch on the lights with a button, it would make anyone mad. I don’t understand the success of these devices (if there is success indeed, never sure with the hype).
Jokes aside, all of the people I know who are in the 1% are the types of people who do at least a few minutes of research before buying things like Bose headphones. Do people actually order things like headphones on Alexa? I imagine something like "Oops, this isn't what I wanted, time to wait another few days for a better set" happening.
But I'm reluctant to trust it to order Aeropress filters or batteries at a reasonable cost.
(I don't want a voice assistant anyhow, but the devices in question are two tablets and an Android phone with the Amazon shopping app. I'm not sure how "Alexa-y" the latter is, I've never fully experimented with it. Hitting the microphone icon says I can order things.)
I remain astonished that so many people would choose to install an always-on, cloud-connected listening device in their most private spaces, with utterly no accountability or auditability.
Especially since there's no technical reason for speech recognition to require cloud connectivity.
You mean after their smartphones and smart TVs and after putting many years’ worth of intimate details on FB despite all the discussions of Zuckerbergs attitude towards privacy? It doesn‘t surprise me at all.
That said, I never ever would use Alexa or Alexa-capable devices at home and I doubt many users will use the IoT-functions of the devices in question. It is mostly for marketing to have a voice-interface. But the development was still very fun.
> Especially since there's no technical reason for speech recognition to require cloud connectivity
Never opened the boxes but I think Alexa devices are cheap w-lan capable microphones with very basic speakers and software.
Having a lot of samples definitely helps for voice recognition. And you need some processing power, additionally to as much memory as you can press into that box.
Yeah, you're not going to buy a computer via Alexa but for everyday items, it is fine.