Not at all cost competitive for my brand either.

Contacts are a commodity item - whenever I need to reorder contacts I do a lazy 2 min search for the cheapest price online and order there. Customer experience is same everywhere.

Not sure what sort of competitive edge JetLenses has, seems like the idea would've been great in 1995. As a long time contact wearer this market has already been disrupted pretty severely .

For me costs going down fairly steadily since the advent of 1-800-Contacts and the subsequent federal law which put an end to the shenanigans of eye doctors trying to block online fulfillment.

I paid $85.69 including all taxes and fees recently and this site looks like it would be $112 so about 30% higher. I must be missing the innovation here because it seems like just another contacts retailer I’ll have to price compare with when I buy.