Yeah, this service is going to disappear. They might have a few months of runway left, getting picked up by a few investments, but I don't see them surviving this downfall.
A business always needs to keep in mind exactly what it is that they are offering their customers. MoviePass offered their customers the ability to not have to think about budgeting for movies.
Now that that's gone, what is this service, exactly? A discounted pre-payment for 3 movies? MoviePass is now a coupon.
I don't really understand anyone who would even care that much about this change. I can barely find time to go to the theater 3 times a month let alone more. The changes that limit the most popular movies were much worse, honestly.
I don't think they are going to last, because even with this reduced offering I don't see how an outlay of $33 for a $10 subscription works. As long as I see at least one movie a month using the service I more than break even though, so I'll stay subscribed month to month until they go under.
You aren't getting a "return" on anything.