So they're paying to be tracked. Nice gig if you can get it, Spotify!
The pressure to collect any and all data to increase a company's valuation isn't lessened by charging your customers to use the service. That cliché is not really informative nor helpful in the fight for privacy and transparency.
You assume there is a pressure to collect the data and that it has any positive effect on valuation.
No, the new business model is that you're the product even if you're paying.