If my boss needs some peace and quiet he closes his door. It is not locked, but people know not to enter. If it is open I can walk in and have a chat.
A WIFI password is a social convention asking you to not share. Everyone knows that it is not secure. But it is much easier than having a captive portal login system. By respecting the social convention we make life easier for everyone. Respecting a social convention is far less onerous than over zealous security mechanisms that annoy the customer.
Conversely, I also think I understand the rationale for distilling the digital network security flaws and laying them open with the goal of changing and updating the social conventions which can now be completely bypassed and still accomplish a successful intrusion.
I rotate my home WiFi passwords regularly. A business with revenue can’t afford to do this?
This is the crucial part you're wrong about. Most people assume Wi-Fi with password is secure, only us nerds know better.
As an example, in Copenhagen airport there is free WiFi but you have to go to wifi.cphairport.com to access it and if you don’t see one of the signs around the airport you won’t figure it out. Some handy guide that has URL, ID of the WiFi and password is super helpful in situations like this.
I would find a scheme where I am simply allowed to help myself to any goods or services I wish to consume, for free and without permission, helpful, too.
I didn’t explain that well, but maybe you get the point. There’s a balance to be struck.
If a hotel room uses old fashioned keys, can one customer make a copy of the key and start handing it out on the street to anyone who wants to go into the room? Just because many other people have paid to use it before?
People pay for access to the lounge, at least in part, for the better, less congested, more reliable wifi.
To take your hotel analogy, I agree it's not right for customers to make copies of room keys. But if it were as easy to copy a hotel room key as it is to copy a wifi password, the hotel would not be in a position to describe those keys as adequate security.
Though the analogy is poor because a hotel room is intended to be a private and secure area where I can store valuable item, whereas wifi access is more like the soda dispenser at an American restaurant—other customers are equally inconvenienced whether you paid or not.