Why dropping www can be a problem
awesometrousers.posterous.com
awesometrousers.posterous.com
It is technically an RFC violation to do this, but that doesn't mean you can't do it. My DNS provider allows it and I use this method for several domains.
The GeoDNS section didn't even attempt to link the feature to the article's subject. Presumably the complaint was that it is harder to delegate the 2LD to GeoDNS, but Google manages to do this as well. When squeezing out every last millisecond of latency, you could do worse than to imitate Google.