If you want people to make those trade offs you have to pay more.
This kind of rhetoric from companies drives me nuts. They push to remove regulations, but when the free market says they have to pay more for labor, suddenly it's not the free market driving up wages, it's a worker shortage. Now we need the government to step in and fix it. You see it most obviously with tech companies pushing for STEM in public schools and the push for more H-1Bs.