It also doesn't even categorize the products they compete with correctly[0].
Why not contribute some of your resources to one of the many active open source libraries already trying to solve some of these problems, and focus your engineering efforts on your core product?
[0] Fivetran is only considered "Orchestrate" but is actually competes directly with Alooma in the Extract and Load. Also, there are DOZENS of company in that space. https://gitlab.com/meltano/meltano/blob/master/README.md#dat...