Given that Ford is largely abandoning sedans, it would seem that they're not particularly popular anymore. The Leaf and Bolt aren't all that weird looking for hatchbacks. Original Leaf had some weird-ish features (like the headlights), but mostly had a similar profile to the Nissan Versa hatchback. The new 2018 model is very ordinary looking. The Chevy Bolt has a pretty similar shape to the Chevy Spark.
It's not a very sexy shape, but it's a practical one.