So basically they have until the end of the year to produce as many cars as possible and get their finances in good shape, otherwise they're in trouble.
So basically they have until the end of the year to produce as many cars as possible and get their finances in good shape, otherwise they're in trouble.
Loss aversion is real, and people aren't going to be happy about being asked to suddenly pay ~20% more for the exact same car. Since the base models haven't started shipping yet, it stands to reason that after the end of the year that will be mostly what's left on the waiting list. So if they lose a lot of those reservations, they're stuck with huge capital expenses and a potentially very significant decrease in orders.
So basically, you are paying ~350$ of opportunity cost to take that decision.
[1] April 2016 (deposit date) VOO price was ~190$. Today it is 258$.
It's 10% more at most, and they are making it pretty clear now that the Short Range model will not be available before January 2019. Even then, many people can't even realize the entirety of a $7,500 tax credit. A single person needs $60k in income to generate $7,500 in taxes due after the standard deduction, and a married couple needs $80k to reach that point. Most people who are holding out for the $35k Tesla because that's all they can afford are also going to have a Tax due of less than the $7,500 credit.
So, for new car purchases at least, American buyers spend more than half the median yearly household income.
In a study from 2003 the new car buyer income was $69,875 [2] which is $96,905.51 in 2018 dollars [3]
[1] http://www.autonews.com/article/20150804/RETAIL03/150809938/...
[2] https://www.bls.gov/cex/anthology/csxanth8.pdf
[3] https://data.bls.gov/cgi-bin/cpicalc.pl?cost1=69%2C875&year1...
It's a 21% price increase, assuming the buyer would have been fully eligible for the credit.
Yeah, that's definitely going to change the math for a lot of prospective buyers. A basic Model 3 isn't worth $35,000 cash compared to other similarly priced EVs, especially not when those competitors will still qualify for the rebate.
True, but not until 2020. In H1 2019 there is still a credit of $3750, and in H2 2019, there's a credit of $1875, so it doesn't fall off a cliff.
So.. can you explain everything after 'otherwise' please? In what sense are they in trouble?