I find samsung quality medium at best. They charge top of the line prices and have really bright phones and TVs... However their hardware has broken multiple times and their smart TVs are annoying slow for something you pay 1,000 USD for. (my grandpa bought said TV)
Then Apple, oh boy, either Apple has a marketing team that patrols HN or they have rabid fanboys. It is never good for consumers or developers to have proprietary hardware and development kits. I dont understand the relationship between Customer and Apple. Customer constantly gets screwed and they love it. I dont understand it, maybe its a comfort/reliable thing, but in 2018 use-ability seems pretty standard in every phone/app.
Maybe this is true because profit feeds itself, a company gets big and uses that to get bigger. The bigger the margin between revenue and profit, the more successful=more TV ads=more profit.
I find this a very frustrating situation for everyone who has Apple or Samsung products. But it looks like there is no end in sight, and Samsung has a very active Reddit marketing team that will downvote/destroy anything negative.