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I read in another article that Apple usually is number one in the holiday quarter.

Apple is typically #1 in profit, but Samsung beats them on volume.

This makes a lot of sense when you think about it. Apple puts almost no effort towards building low end phones with thin profit margins. It's a huge market that has to be filled by other vendors.

Some crazy stat exists related to this. Something like Apple making less than 15% of global units while reaping some 80% of the global profits related to said units. In this case, I weigh profits as the best manifestation of the company's position and not units produced.

In 2016:

> BMO Capital Markets analyst Tim Long estimates that Apple accounted for 103.6% of smartphone industry operating profits in the third quarter. Its share is over 100% because other vendors lost money in the business, resulting in Apple having more smartphone profit than the industry netted overall. In the year-earlier period, Apple grabbed 90% of smartphone profits, Long said in a research report Thursday.

https://www.investors.com/news/technology/click/apple-iphone...

> This makes a lot of sense when you think about it

It makes even more sense when you realize it's volume that triggers anti-competitive laws.

And, you know, the part where the high-volume part of the market doesn't make any money.

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