Movie theaters are all scrambling to host event screenings and upgrade their seating and projectors since they're discovering people are having a better time at home for less money. The wait between theater and home availability is getting smaller and smaller, and streaming services are building a significant body of original content.

Moviepass could have a functional formula at 4 movies a month, IMO. Moviepass is the first widespread means of collecting viewer analytics across multiple theaters.

Unlimited viewing doesn't seem to fit the current landscape, even excluding the people that go and see the same movie multiple times. The studios expect to make too much money, and will only accept being boiled slowly.