They could focus on cooling, which would enable them to throttle the CPU less often. The recent firmware update helped with the throttling but it still runs extremely hot.
I've been in quite a few meetings with the fans going to 100% and it's incredibly disruptive. So whilst you have options to increase the fan speed the defaults are understandably kept quite conservative.
Alternatively, they could add first-party support for fan-profile configuration. The needs of a dev or designer or video editor do not match the needs of an accountant or an executive. The ability to easily switch between profiles to match task would be extremely useful, I think.
I don't think today's MBP's run quite that hot.
The MBPs were not really designed to handle the heat of an i9
I was under the impression that the firmware update essentially fixed the thermal issues?