Did you read the article I posted? I definitely put forward both an acknowledgment that media firms won't change and ideas towards reducing usage where possible.
I don’t have any great ideas myself, but part of me sees the Americans with Disabilities Act as a model for getting this done.
I really don’t like AMP because of the Google Cache and the potential for google to bias their search results page to emphasize AMP pages over similarly performing non AMP pages, but it’s a better thought out attempt to fix “the Bullshit Web” than anything else I’ve seen, and it has been extremely successful in decreasing payload size for many readers of sites like NYT and other major publishers.