MoviePass will raise prices to $15 a month and limit access to blockbuster films

This service is looking less and less appealing by the week. I go to the movies often (6-10 times per month) but I've yet to sign up for MoviePass. The weird restrictions - you have to be within so many feet of the theatre, you can't purchase IMAX or other premium tickets, etc. - made it a deal-breaker for me. I've been an AMC Stubs member for a few years and while I'm still not convinced that AMC Stubs A-List would be worth it for me I definitely know that MoviePass is not something I'll be looking at going forward.

It's still so baffling to me how many people fell for their business scheme. They were losing money from day one (I know they had a service before but for all intents and purposes let's just say their service 'began' last year when they started offering the $10/month plan). In what world is that sustainable? Well, now we're seeing the effects of that: price hikes with little to no warning (the article says that the prices will go in effect for everyone on their next billing period), blackouts on popular movies (unless movie studios pay $$$$ of course), and surge pricing (none of these things were made apparent that they might occur during all of MoviePass's promotion). Can you imagine if other companies tried to pull this? Say Netflix dropped their streaming price to $3.99 per month. They then get millions and millions of new subscribers. But their network gets bogged down so they start saying 'oh, you can't watch that movie now because there are too many other people watching it.' Or, 'sorry about the $3.99 thing, we're raising our price next month to $9.99 to handle the demand.'