Marketing people also believe that you can sell anything with a fresh coat of paint. They are trained to sell.
I think the new icons are awful. You don't even see it's Firefox anymore. God I dislike marketing people so much. :(
Are Mozilla's designers simply following the 'debranding' or 'decorporatizing' trend? [1] [2]
[1] https://www.theatlantic.com/business/archive/2016/09/the-age...
Their Mozilla rebrand was fresh. It could be a good idea to start a new brand, and develop the name and shapes together, without the limitations of the existing Firefox brand. With all the design talent surrounding them, they could come up with something stunning.
Remember the moz://a brand change? I wonder if there is any way to measure the benefits of it, except for the paychecks to the designers.
Edit: I realized that it could be another thing. They are signalling they are alive and well. Similar to buying a 200k sport car. See how much money I can afford to do without?