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>BTW, because of the way Amazon’s FBA service works, even ordering items that are “sold by” a reputable retailer but “fulfilled by Amazon” gets you a high chance of receiving a fake. This is because they mix FBA stock and don’t discriminate what stock it comes from when filling that item, regardless of who the seller is.

Is this also true with items sold directly by Amazon?

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Yes. They commingle all the inventory.

Not true. Sellers can prevent comingling inventory by creating their listing with a unique FNSKU. This doesn't prevent the product from being sold on the same ASIN. If sellers can do that then Amazon can absolutely do that.

They could, but they don't. Why is a bit of a mystery because in the long run this is destructive and it can't be that profitable.

If you sell anything on Amazon and get items back from FBA before they hike up prices near the holidays you will see items returned which were not what you shipped...books for example.

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