The System 1 Masterbrand Icon is GitLab[1].
The System 2 Masterbrand Icon is the flag of Phoenix, AZ[2].
Both seem very bland and generic to me. I wanted to like them, I really did, but those are just... extremely unoriginal.
The System 2 Masterbrand Icon is the flag of Phoenix, AZ[2].
Both seem very bland and generic to me. I wanted to like them, I really did, but those are just... extremely unoriginal.
However if we're going to shout plagiarisim, the Phoenix logo is strikingly familiar to the (Rebel) Alliance Starbird which predates it by about 20 years. Given that it was chosen by popular vote, is that surprising? There's also Vauxhall Motors which has a griffin, but looks somewhat similar.
That it (intentionally) looks like an open book or magazine also distinguishes it. I think the dual image illusion (magazine/fox) is clever and it works close up and scaled down.
I appreciate thoughtful design, but IMO the frequency of redesigns of Mozilla branding/subbranding/websites/subdomains only communicates a sense of vanity at this point. The visual schizophrenia between trustworthy software developer and NGO doesn't help.
[1] https://www.underconsideration.com/brandnew/archives/new_log...
Sick of seeing companies be so skittish with the boldness of their branding. These new designs look like more late-2010's-era hot garbage.
Mozilla's logo isn't changing. They want to add a new logo for Firefox, as a brand family. So the Fox-head logo would be used to identify the Firefox family of products, which they're saying they are going to grow.
You end up with a hierarchy like: Mozilla -> Firefox -> Firefox Quantum/Focus/<insert new product here>
> Each system leads with a new Firefox masterbrand icon — an umbrella under which our product lines will live.
It's a logo for the "Firefox ecosystem", not for Mozilla.