23andMe has done similar things before, then they contacted potential candidates and asked for opt-in specifically for that project. For example, if they'd run a prostate cancer study with some university they'd contact middle-aged men and ask whether they want to be involved in a prostate cancer study. Language would not be neutral, something like 'Do you want to help stop this cancer?'
Here are the papers 23andMe has published using their data: https://www.23andme.com/publications/for-scientists/
I’d be happy just knowing my 23andme profile is helping develop a drug that otherwise wouldn’t have existed.
Disclaimer: Interviewed at 23andme about a decade ago.
this more or less violates 100% of the informed consent laws which are the standard for all investigations using people's genetic information in a clinical trial.
even with peoples' consent, this is egregiously bad. there is an established ethical standard which 23andme has decided to throw into the faces of their customers.
The research consent page is separated into about 6-7 paragraphs that explain the various ways it could be used, and what to consider.
It's not coersive in either direction.
I know this because I used to consent and after this announcement just went to remove my consent.
To 23andMe's credit, I did this because they sent me an email explaining this new relationship and reminding me I had consented to the previous setup but now should think about whether I still consented in light of the new partnership.
I felt it was all above board.