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I think the subscription model for theatres makes a lot of sense for all involved. Getting more people to the theatres (where they buy other stuff) and creating larger audiences who didn't previously visit theatres. The pricing and terms of MoviePass are unsustainable, but I think there will be more subscriptions for theatres that are tried.

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Agreed. I think their general conceit is that people enjoy the movie-going experience, but they are put off by the price. There is truth to this.

That said, they really botched the strategy - they could have bootstrapped the whole thing and slowly come down in price.

I’m not sure how you could bootstrap this idea. The only way to undercut the theatres is to lose money.

Provide childcare, undercutting babysitters.

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