> There's all the 3rd party cruft to sift through (the things not sold by Amazon) and the worry about counterfeit products.
I've bought hundreds of products from Amazon and have not experienced one counterfeit good. I even bought a 60 inch 4k $1,000 tv and a $300 foam mattress that would have probably cost $3,000 if I bought it from a traditional retailer and they are both amazing. Add on the fact that I can buy everything from home and don't have to walk/drive to a store and prices are really good, I buy pretty much everything I can from Amazon.
The only products that I have bought from Amazon which have been relatively crappy quality are cords but I paid 1/10th the price for multiple variable length ones effectively saving me 95% of money (1/10th the price * 3 cords) plus I get spares to leave around the house. The overall cost of replacing even an entire set of bad ones has been blindingly obvious in favor of the cheap ones.
Granted, I only tend to buy things that are highly rated by Amazon which almost always have prime shipping but I don't see where this counterfeit goods destroying the market sentiment comes form?
Are you just buying the cheapest goods despite the ratings/sales reputation causing you to be scammed?