Facebook is about looking at hot girls from your college, well, that's how it started out. It's a social network where you and your data are the product. It's not about free press.
To prove the point, in Myanmar the social network facebook has helped to spread hat speech that led to riots and violence between Buddhist and Moslims. https://www.wired.com/story/how-facebooks-rise-fueled-chaos-...
If you want free press, change the government, whether it's Azerbaijan or Malta, a better government is necessary.