You should look into the career of B.J. Fogg.
He literally teaches his students how to make psychologically addictive products and is proud of it (and rich). His disciples are the priests of "engagement".
He literally teaches his students how to make psychologically addictive products and is proud of it (and rich). His disciples are the priests of "engagement".
B=MAP reads much like any self helpy gimmick, something so obvious and so useless you somehow feel smart for having had your obvious thoughts on a topic reworded and handed back to you in corny new configuration you can share with your vapid fake friend group.
Sounds like 90% of the "business" books I've read