The FTC settled with "VirtualWorks", the makers of the "private VISA debit card", for $0. That's the $0 figure in the post.
Jason is irate because he believes VirtualWorks, being the party that actually offered the card, should shoulder all the blame for deceiving consumers. He appears to find it bizarre that they could get off scot-free while he, the mere VP/Engineering of an ad network, could be stuck with an $800k settlement.
But if you read the FTC case, the issue that triggered the investigation wasn't the terms of the card, but rather the web-based promotion of the card, and specifically the way the enrollment for the card was buried in a payday loan signup. According to the FTC, presumably after discovery, these were matters under Swish's control.
I think you're being awfully knee-jerk here. Jason may be right, but it's not as if his story is uncontested; it in fact directly conflicts with much of a detailed formal statement submitted to a real court by real lawyers for the FTC.