The computer lab manager at the Uni I went to was obsessed with Apple, and he had one of the 601 based PowerMac's as well. And yes, I can confirm how underwhelming it was. Granted much of the OS was 68000 based, which certainly didn't help things in the slightest, but even Wolfenstein 3D on the thing really didn't run all that much better than our existing 486DX/2 66's.
Running on Intel certainly saved NeXT in that by version 3.3 with the ability to support IDE CD-ROM's the cost of a machine that could run NeXTSTEP 3.3 had dropped dramatically. It's just a shame that the OS cost nearly as much as the machine.
Being more open like the later Darwin sure may have helped, although I don't think NeXT much like later on Apple really wanted to either take in code from outsiders, or made the open software rediably usable.